Graphic Design Services

Marketing Collateral Design Services

Your sales team is only as effective as the materials they carry. IN·DETAIL designs the full spectrum of marketing collateral for Johannesburg businesses — from flyers and sales sheets to POS displays and event graphics — all consistently on brand and always delivered on time.

All the collateral your
sales team needs.

Sales Sheets & One-Pagers

Concise, visually compelling single-page product and service overviews that give prospects everything they need to make a decision.

POS & Retail Materials

Point-of-sale displays, shelf wobblers, counter cards, and in-store promotional graphics that drive impulse purchase decisions.

Event & Trade Show Graphics

Exhibition backdrop walls, table runners, branded collateral kits, and all event materials — cohesive, professional, and ready for show day.

Flyers & Promotional Pieces

Campaign flyers, promotional inserts, DM drops, and in-store handouts — designed for quick comprehension and clear calls to action.

Branded Merchandise Artwork

Artwork for caps, pens, mugs, bags, clothing, and any branded merchandise item — supplied to manufacturer specifications.

Promotional Packaging

Special edition promotional packaging, gift box design, and campaign-specific packaging overlays that bring your promotions to life.

From brief to
campaign-ready collateral.

01
Brief & Asset Audit

We establish exactly what collateral is needed, in what format, for what channel, and by what date. For campaigns involving multiple pieces, we create a full asset matrix to ensure nothing is missed.

02
Concept & Design

We design the lead piece first — establishing the visual system for the campaign — then apply it consistently across all remaining collateral formats, ensuring coherence across the full suite.

03
Review & Amend

We present all pieces for review simultaneously so you can assess the full suite before approving. Revisions are made efficiently across all formats at once.

04
Deliver Print-Ready & Digital

All approved assets are prepared and supplied in their final formats — print-ready PDFs for print pieces, optimised files for digital channels, and source files retained for future updates.

Common Questions
About Collateral Design.

Can you design a full campaign collateral suite at once?
Yes — handling full collateral suites is one of our strengths. We design everything from a single creative concept so the visual language is consistent across every format, from a DL flyer to a 3x2m exhibition backdrop. This approach ensures brand coherence and is more efficient than briefing each piece separately.
How quickly can you turn around marketing collateral?
Simple single-piece jobs can be completed in 2–3 business days. Full campaign suites with multiple formats take 5–10 business days. We accommodate urgent turnarounds when needed — just be upfront about your deadline and we'll confirm whether we can commit to it.
Can you update existing collateral to reflect a new campaign or promotion?
Yes — many of our clients use us on a retainer basis for exactly this: ongoing updates to existing collateral templates for new promotions, seasonal campaigns, and price changes. Retainer clients receive priority turnaround and more cost-effective rates for repeat work.
Do you supply artwork for branded merchandise manufacturers?
Yes. We prepare branded merchandise artwork to the manufacturer's exact specifications — whether it's an embroidery file for clothing, a screen print file for caps, or a direct-to-garment print file. We communicate directly with your supplier if needed to ensure the artwork is correct.
Can you design POS materials that work in major South African retailers?
Yes. We have experience designing POS materials to the specifications of major South African retailers and have worked on campaigns stocked in major chains. We understand retailer submission requirements and design accordingly.

Related
Services.

Get a Quote for
Marketing Collateral Design.

Ready to arm your sales team with materials that make an impression? Tell us what you need and we'll respond with a quote within 24 hours.

📞
Call Us
011 021 3156
✉️
Email Us
hello@in-detail.com
📍
Visit Us
Bedfordview, Johannesburg, SA