Graphic Design Services

Motion Graphics & Animation Services

Motion content outperforms static every time — higher engagement, more views, better retention. IN·DETAIL creates motion graphics and animation for Johannesburg businesses that bring brand stories to life across social media, websites, presentations, and broadcast.

Motion content that
commands attention.

Animated Explainer Videos

Short-form animated videos that explain your product, service, or concept clearly — ideal for websites, landing pages, and social media.

Social Media Animations

Looping animated posts, story animations, and Reels content that outperforms static graphics across every platform algorithm.

Kinetic Typography

Text-based animation that brings your key messages, quotes, and statistics to life — perfect for testimonial clips and social content.

Logo Animation

Animated logo reveals and motion idents that give your brand a premium, professional presence in video content and digital channels.

Animated Infographics

Data and statistics brought to life with animated charts, icons, and visualisations — far more engaging than static infographics.

UI Animation & Micro-Interactions

Product demo animations, UI walkthroughs, and micro-interaction prototypes for app and SaaS product marketing.

From brief to
animated content.

01
Brief & Script

We establish the objective, duration, platform, and key message of your animation. For explainer videos, we develop or refine the script before any design or animation begins.

02
Style Frames & Storyboard

We design static style frames that establish the visual look and feel of the animation, plus a storyboard that maps the sequence — so you see exactly what you're approving before production begins.

03
Animation & Sound

Approved frames are animated with timing, transitions, and motion designed to feel natural and engaging. Music, sound effects, or voiceover are added in this phase.

04
Review & Deliver

You review the final animation and we refine any timing or content adjustments. Final delivery includes formats optimised for every intended platform — MP4, GIF, WebM, and social-specific exports.

Common Questions
About Motion Graphics.

How long should an animated explainer video be?
For social media, 15–30 seconds is optimal. Website explainers perform best at 60–90 seconds. Anything longer needs a very compelling reason — attention spans are short and we always recommend cutting to the essential message. We advise on the ideal length for your specific objective during the brief stage.
Do you provide voiceover as part of the service?
Yes — we can source and direct professional voiceover artists (South African or international accents) and integrate them into your animation. We have a network of trusted voice talent across multiple languages including English, Afrikaans, and major South African languages.
What software do you use for motion graphics?
We use Adobe After Effects as our primary animation tool, with assets designed in Adobe Illustrator and Photoshop. For social-specific animations, we also use tools optimised for looping content and platform-specific formats.
Can you animate an existing design or brand identity?
Absolutely. If you have existing brand assets, illustrations, or a design system, we can bring them to life with animation. Many clients come to us with an existing static brand and commission motion content to extend it into the digital and social space.
What file formats do you deliver motion graphics in?
We deliver in all required formats: MP4 (H.264 and H.265) for general use, GIF for email and lightweight web use, WebM for web embedding, and platform-specific exports sized for Instagram, TikTok, LinkedIn, and YouTube. We also supply the After Effects project file if you need future editing capability.

Related
Services.

Get a Quote for
Motion Graphics.

Ready to make your brand move? Tell us what you need animated and we'll come back with a creative proposal within 24 hours.

📞
Call Us
011 021 3156
✉️
Email Us
hello@in-detail.com
📍
Visit Us
Bedfordview, Johannesburg, SA